KC Reporter

The Kansas City Chiefs have entered a multi-year partnership with Playfly Sports to manage sponsorship sales in the United Kingdom and Ireland. Playfly Sports, known for its focus on revenue maximization in the sports industry, will use proprietary data and insights into UK and Irish fan engagement to help the Chiefs build new partnerships and increase their presence in these markets.

Kellen Begnoche, Vice President of Partnership Strategy at the Kansas City Chiefs, said, "Our goal is to bring the passion and pride of Chiefs Kingdom to UK and Irish fans through Playfly's data-driven approach and knowledge of those markets. It's an exciting time in our brand journey, and Playfly brings an innovative and bold approach to our partnership efforts."

Playfly's team based in the UK will look for sponsorship opportunities that are relevant to brands active in the region. The company plans to develop activations targeted specifically at local fans. With access to Playfly's data tools, the Chiefs aim to better measure fan interest, behavior, and growth trends across the United Kingdom and Ireland.

Adam Tuval, Commercial Development Director at Playfly Sports, said, "The sponsorships we are focused on are about building meaningful connections between UK&I fans and the Chiefs brand. Our team is ready to pair Playfly's deep relationships across brands and agencies to deliver partnerships that resonate culturally and commercially, helping the Chiefs take another step toward becoming 'The World's Team.'"

This partnership marks a first for both organizations: it is the first time an NFL team has engaged Playfly Sports for support with sponsorship sales outside of the United States.