KC Reporter

On Monday, the Kansas City Chiefs introduced four new mascots designed for their European markets. Each mascot represents one of the countries where the Chiefs have rights under the NFL Global Markets Program.

"KC Wolf has long been a beloved part of our fan experience, and now we're excited to expand that tradition with a global twist," said Lara Krug, Chiefs EVP and Chief Media & Marketing Officer. "Our new European wolf pack is more than just mascots – they're a celebration of culture, connection, and the Chiefs commitment to building community across borders in a way that's fun, authentic, and uniquely tied to each market."

The newly unveiled mascots are modeled after the Eurasian Wolf. This differs from KC Wolf, which is based on the Grey (American) Wolf. The European wolves feature tan, white, red, grey, and black fur. They also have physical differences such as narrower heads and longer legs.

Each mascot has its own personality reflecting its market:

- KC O'Wolf (Ireland) is described as spirited and loyal.

- KC Wolfington (UK) brings cleverness and competitive spirit.

- KC Wolfgang (Germany) stands out for reliability and discipline.

- KC Lobazo (Spain) embodies passion and flair.

The team noted that Kansas City and Seville have had a sister-city relationship since 1969. This connection is reflected in both cities’ landmarks.

These mascots will act as cultural ambassadors through game day events, community activities, and digital content specific to each country.

With marketing rights in these regions during the NFL’s international games in 2025, the Chiefs are currently the only club able to organize activities around each event on that slate. The team said fans can expect announcements about when each mascot will debut in their respective markets later this year.